Effective April 1, 2012, Yamaha Electronics Corporation, USA (YEC), which is the U.S. sales and marketing company for audiovisual products, will be merged into Yamaha’s U.S. sales and marketing subsidiary, Yamaha Corporation of America (YCA). Both companies are located in Buena Park, California.
YEC was originally established as a 100%-owned subsidiary of YCA in 1981. The merger objectives include realizing maximum synergies, increasing management efficiency, principally in administrative business processes, and implementing closely coordinated sales and marketing of musical instruments and A/V products.